When to use Quick Sends, Campaigns and Funnels

27. October 2015
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Once you have created customized emails and added contacts to your Voodoo account, your next step is to start sending campaigns.  Voodoo Business Builder accounts offer a choice of how to send campaigns.  In this QuickTip we will review which ones are best for the scenarios you face.  

Voodoo QuickTip #173 - When to use Quick Sends, Campaigns and Funnels

Quick Send Quick Send: This is a great tool to reach new contacts and build your contact lists every day. Use this when you want to reach out quickly to one person or a small group and you want to add them to a Contact List at the same time. 
Send Email Send Email: Lets you send a single-stage personalized campaign (email template) to any group with a few simple clicks. You can choose automated notifications for when your emails get opened and videos are viewed, plus auto-response emails to follow-up for you.  From the Send Email page, you can also launch the Campaign Wizard to be guided step-by-step through the process.

For more detailed information, download and read our How to Voodoo Guide.
Funnels & Forms Funnels & Forms: Here's where you'll find the real magic of Voodoo for automated and multi-stage outreach. This area is full of features for power users, allowing you to create drip marketing campaigns, capture forms and automated triggers.

For more information on Funnels and Forms be sure to check out Forms and Funnels and Success Automation 101.

You can configure each feature to meet your needs in many ways.  Here are some examples of how to use each type of campaign: 

  • To send a one-off email (to one or two people) that you just met at a networking event, use Quick Send. 
  • To send a one-time campaign like an end of the month promotion (to one contact list, one time), use Send Campaign (once and done).
  • To send a recurring campaign that reminds customers to register for an event using the same email template, use Send Email with Auto-Scheduler (same email template/sent at certain intervals). The auto scheduler will look for the assigned list and new contacts added since the last send will get the next email. 
  • To run a perpetual campaign (where you add new contacts to the list over time) you should set up a Funnel and set wait time to “0” - knowing that anytime a contact is added they will get the email (this is a “once and done” option). 
  • To send recurring messages like expiration notices, set up a Funnel and configure the funnel set-up to trigger off of expiration dates or any dated custom field (not wait time or calendar dates). 

 

Business Builder users: consider how you want to use these features in your account. You can use available PowerPack time for us to help you with setup.  eVideo Launcher users: let us know if you're considering an upgrade to the full-featured version of Voodoo so you can have access to these advanced features (and much more). It's all about saving time and making you more successful.

Build Campaigns, Business Builder, eVideo Launcher, Quick Add & Send, Quick Tip, Sales Funnels & Auto Scheduler